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Is Talent Enough?

Written by Jason Euler  |  August 9, 2019

“If you make good enough music you’ll be discovered.” is a common term I hear working as a manager in the Dance Music Industry. While this may be true… why would you bet on just that? Seems to me like you’re diminishing your odds of making it to one side of a multidimensional industry. There are over 7 billion people on the planet. I can’t begin to fathom how many producers and DJ’s are out there working at this very moment on their craft. Is the music enough though? When is the last time an Artist purely made it to a festival stage by themselves just on releasing music? I’ll break the bad news for ya, there hasn’t. Now days it takes a village to manage some of these acts and the insane amount of work that goes into building and keeping their brand alive.

That’s right, keeping their brand alive. It takes a brand these days. What I notice more than ever with up and coming Artists is the mindset of “If I play enough local gigs and just keep getting booked I’ll make it”. In truth it takes insane focus on music production and honing a craft and beyond that it takes building a brand. Building an identity that people can connect to through a story and through presentation. Branding out an Artist is a very hard thing to do but comes along with more longevity and potential for an Artist to reach their goals.

As an Artist you have to know what you are good at and double down on those strengths. Self awareness is key here and many are missing just that it seems these days. While I don’t believe every Artist needs a manager these days to be successful early in their career or building themselves. I do believe it’s beyond important to have direction. Making a slight move early in the start of your journey can potentially place you in a way better position down the road for success. A favorite quote of mine is “A smart man learns from his own mistakes, a wiseman learns from the mistakes of others.” Finding someone with experience to help direct you could play a major role in your direction and career to not only save you from making a mistake but to save your time from going down the wrong path.

The Journey of a Thousand miles starts with a single step. Make sure you’re starting on the right path and taking the correct first step. Tap into your potential and discover your musical journey. Welcome to The Artist Path.